employee value propositions

Employee value propositions (EVPs) are becoming increasingly critical to ensure an organisation is attractive to potential employees, and vital in highlighting the advantages of working for you rather than a competitor. A good employer brand and well-articulated EVP sends signals to potential recruits about the experience of working for a particular company, alerting them to factors likely to make them want to join, and conversely ‘warning off’ those who would not be the right fit (see chapter 3).

Organisations are now looking for softer skills and cultural fit as well as job-related skills, but the following basic recruitment steps remain the same: define the role, determine the pay and benefits, highlight career development and other attractions, and source a suitable candidate pool for interview and final selection.



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